Marketing Challenge#2 Increasing Visibility 👀and Generating Quality Leads 💰

Small Businesses can make use of Series of Online 💻 and Offline Marketing Activities which works for them.

First, they need to work on Basic Foundation like fixing web site and making it ready for social marketing. And do a simple audit on social media & other online digital assets you have, which includes your existing social media accounts and what you need to create as a new.

Some of the main activities for increasing visibility 👀 and generating leads are

· Social Media Marketing·

· Consistent Communication

· Content Marketing Strategy

· SEO

· SEM

Social Media Marketing

Social media is a powerful networking tool that more people should take advantage of when it comes to seeking out new leads and increasing overall visibility. B2B-favored platforms, such as LinkedIn, Facebook and Twitter, are excellent for lead generation. They make it easy to research companies and people. After connecting via social media, a relationship can begin to form and hopefully, one that will be mutually beneficial—which brings us to our next point…

Consistent Communication

Once initial communication has been made, it is up to you to keep this relationship going. Engage consistently. Not every conversation has to be, or should be, a sales pitch. By engaging individuals in a real conversation, you open the door for a more personal relationship, in addition to the professional relationship you are trying to build.

Content Marketing Strategy

Produce quality content that provides value. Every touch point with potential customers should provide some sort of value to their lives. Your website, social media, email campaigns and other forms of content act as stepping stones to truly engage and connect, so make each piece of content count. In content marketing, quality always triumphs quantity.

Some content examples include blog posts, white pages, infographics, photos, and videos that are featured on your website, in email campaigns, on social media, etc. You can outsource most of it in the Fiverr.

SEO

Review your SEO (Search Engine Optimization) tactics regularly. This consists of frequently updating content and metadata, utilizing relevant keywords, back linking and using alt tags, just to name a few. Analyze and research yourself with the SE Ranking Tool which can give complete piece of mind when it comes to SEO research.

SEM

You can consider doing SEM Search Engine Marketing) on Google in Google Ads, if you have Budget.

The Keywords are important when it comes to SEO and SEM, you can check and analyze the keywords with the SEMRUSH, which gives a comprehensive analyses along with your competitor's research analyses

Long Term Results

If you start doing SEO, Social Media Marketing, Blogs and Emails consistently it will produce strong long term results for your company.

Short Term Results

If you need to power up your sales engine, you can consider running paid advertisements on Facebook, LinkedIn and Google, which can produce short term results instantly.

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