Marketing Challenge#1 Lack of Resources (Budget 💰/ People 🧑‍🤝‍🧑/Time ⌚)

Small businesses have resource constraints. We normally lack people, rarely have a huge budget and there are only 24 hours in a day. With the many marketing strategies available to you, trying to do it all is overwhelming.

The Main Marketing Challenges small businesses face are the Lack of Resources. There are 3 Resources such as Budget, People and Time.

The first is the budget. We can allocate any budget if we are 100% sure of results and ROI.

The second is People, We already have people in our businesses, either we can delegate activities to existing staff and train them OR we can outsource the certain activity.

The Third is Time, if you look closely the most important out of all the three is the Time.

If you look further and check whether you don’t have time or Lack of Motivation. Often the answer is second. What can motivate you? Set a Rhythm! Create a Process for Marketing and make it Repeatable.

Creating a simple marketing plan will help to overcome many of your marketing challenges.

A simple Marketing plan:

Guides your efforts based on your goals and resource constraints.
Enables you to more effectively market your business to your ideal client.

Without a plan:

Everything looks like an opportunity and now you are chasing the shiny object.
You most likely will look at your competition and copy what they are doing.

Your marketing plan will help you address the 3 challenges.

1. Determine your marketing goals. Focus your goals on increasing your brand visibility and generating quality leads so your activities help you overcome those two challenges.

2. Define your marketing strategies that will help achieve your goals. Be practical about what you can and cannot do based on your resource constraints.

3. Outline what activities you will use within each strategy. There are many activities you can use. Figure out which ones make sense for your target audience and will work for you in terms of resources.

We've just pulled out the essential pieces needed to create a solution to start your marketing activity for your business today!

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