Marketing Challenge#6 Keeping up with Trends 👨💻and Technology ⚙️

Keeping up with trends and technology

This is a much harder challenge for small business owners. The rate of change in marketing tools and technology is staggering. Keep Tools and Resources handy to get constant updates on the latest Trends & Developments in your industry.

Also, enroll in your industry websites to get constant updates on the latest developments in your industry. And keep visiting the exhibitions happening in your city regarding your industry to abreast of the trends in your business.

Technology & Trends is such a thing that we can never get updated 100%. Please decide on the basic platforms and tools necessary for your business and keep away from all new technologies unless you have achieved the first goal you have set.

Please be a part of any network group so that you can be updated with the industry and technology news.

What has changed is how you deliver that message to your audience.

Traditional marketing reaches your audience via channels such as print advertising, television and direct mail.

New media marketing uses the tools of the Internet to deliver your message. Online channels include your website, digital advertising and social media, email marketing and landing pages or purpose-specific web pages.

Yes, the tools and technology keep changing, but marketing strategy does not.

But with all the new tools and technology, marketing hasn’t changed. You still need to:

Understand your target audience and what problem/need you are trying to solve or fulfill.
Understand what makes you different and why your target audience would want to do business with you.
Craft a compelling message to make your target audience take some action.
Develop the right strategies to reach your target audience with your message.

When you are on the job these new tools and technology will divert and you will keep on moving from one shiny object 💫 to other, at the end of the day you realize, that you are away from the action plan.

What has changed is how you deliver that message to your audience.

Follow and Adopt “Just in Learning” technique. You will only look for Tools and Resources to solve your problem when you are stuck at someplace.

So trends are important but you don’t need to dwell on it regularly. You want to be aware of new ways to reach your target audience and what will appeal to them, but the new shiny object may not be relevant to your business.

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