Marketing Challenge#7 Whom to Trust When Outsourcing Marketing Activities

Whom to trust when outsourcing marketing activities

Many small businesses have listened 👂 to the advice given by self-proclaimed experts in social media, web design and online marketing and suffered the consequences of their bad advice 😥.

Just because someone knows how to use social media, doesn’t mean they know how to use social media for marketing.

How do you know whether the person you plan to work with to market your business knows what they are doing?

Check out their online presence. Search for their name and business name and see what comes up. Unhappy customers will post negative reviews that can warn you before you get into a the relationship that is hard to get out of.
Review their website. Do they practice what they preach? Have they had a long-time career in marketing?
Get references, meet or speak with them multiple times, and ask them a series of marketing questions to see if they understand marketing at all.

Find out how you can to do marketing yourself

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The best part is you can handover this to your secretary and she can do almost 60% of the activities indicated in the eBook.

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